Main Content

Marketing

Encouraging the cross-fertilization of ideas, theories and methods

The Marketing Area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty members study a wide range of marketing issues with an emphasis on rigorous methods and strong theoretical foundations.

Faculty

Marketing Faculty

The Marketing Area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty engage with managers, professionals, and policymakers while teaching innovative courses to undergraduates, MBAs, PhDs, and executives.

Events

Academic Events

The marketing area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty members study a wide range of marketing issues with an emphasis on rigorous methods and strong theoretical foundations.

Research

Latest Research

A marketer’s job is often misunderstood, but behind every successful ad professional or salesperson is a marketer. To understand the complexities of marketing, read about our latest published research.

Specialty

Areas of specialty

From advertising to behavioural economics to game theory to product development and much more, Marketing faculty are engaged in a wide array of research activity.

Publication

Marketing faculty editorial positions

Marketing faculty are involved with a rich array of publications focused on new thinking in marketing.

Seminars

Academic seminars, workshops and conferences

Every year the marketing area hosts a range of events that enable the exchange of knowledge. Academics visit fromacross North American and indeed the world to present their research and findings. The seminars, workshops and conferences are available to students and faculty.

Links

Marketing links

Learn about marketing and the jobs that open to you when you specialize in this area.

Marketing at Rotman

Professor Avi Goldfarb on Online Advertising

Avi Goldfarb is Professor of Marketing, and Rotman Chair in Artificial Intelligence and Healthcare at Rotman

Gamification: A Practitioner's Guide

Dilip Soman is a professor of Marketing and the Corus Chair in Communications Strategy

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Marketing Area Faculty Who we are

Left to right, front to back: Mengze Shi, Cindy Chan, Tanjim Hossain, Scott Hawkins, Avni Shah, Daniel Goetz, Nitin Mehta, Zachary Zhong, Spike Lee, Halyna Sydorenko (Area Administrator), Matthew Osborne, Angèle Beausoleil, Dilip Soman, Sam Maglio, Holly Peterson (Area Administrator), Peter Landry.

Check our Marketing Faculty bios here


Marketing MBA courses WHAT WE TEACH

We teach core MBA courses and electives. Students can also major in brand management.

Specialize in Marketing for your PhD Track Record of Success

Left to right, front to back: Yikun Jiang, Clarice Zhao, Minjee Sun, Vivek Nandur, Moein Javadian, Mohsen Foroughifar, Wei Lu, Kailuo Liu, Xinlong Li.


Contact Us Marketing

Area Administrator

Holly Peterson
holly.peterson@rotman.utoronto.ca
Fax: 416-978-5433

Faculty - Avi Goldfarb - Integrative Thinking in the Classroom

Avi Goldfarb is professor of marketing, and Rotman Chair in Artificial Intelligence and Healthcare at the Rotman School