Welcome to Marketing Resources
Bringing the Rotman brand to the world
Rotman Marketing supports faculty, programs, student initiatives, fundraising and our community more broadly, making sure the public perception of Rotman lives up to the great work that goes on here every day. The three responsibilities of any marketing function are knowing the customer, defining what to market and how to market, and protecting the brand promise.
MARKETING COMMUNICATIONS STRATEGY
WEBSITE CONTENT MANAGEMENT & TRAINING