Ryan Webb
Bio
Ryan Webb is an Associate Professor and Academic Director of the Management Data and Analytics Lab (TD MDAL) at the Rotman School of Management. His research integrates the disciplines of Neuroscience, Psychology, and Economics to provide insight into consumer behaviour. His recent research includes developing tools to predict consumer choices from measurements of neural activity (fMRI and EEG), and modelling consumer behaviour from the principles of information coding in the human brain.
He has received a Ph.D. in Economics from Queens University and research fellowships from New York University and the California Institute of Technology. In 2021, he won the Roger Martin Excellence in Research Award.
Academic Positions
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2021-Current
Associate Professor, University of Toronto
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2017
Visiting Associate, California Institute of Technology
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2014-2021
Assistant Professor, University of Toronto
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2011-2014
Research Fellow, Center for Neuroeconomics, New York University
Selected Publications - Papers
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Pairwise Normalization: A Neuroeconomic Theory of Multi-Attribute Choice
Landry, P. and Webb, R.
Journal of Economic Theory
2021
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Divisive normalization does influence decisions with multiple alternatives
Webb, R., Glimcher, P.W., and Louie, K.
Nature Human Behavior
2020
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The Normalization of Consumer Valuations: Context-Dependent Preferences from Neurobiological Constraints
Webb, R., Glimcher, P., and Louie, K.
Management Science
2020
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Assessing Consumer Demand with Noisy Neural Measurements
Webb, R., Mehta, N. and Levy, I.
Journal of Econometrics
2020
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The Neural Computation of Inconsistent Choice Behavior
Kurtz, V., Persitz, D., Webb, R. and Levy, D.
Nature Communications
2019
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Estimating the dynamic role of attention via random utility
Smith, S., Krajbich, I. Webb, R. (2019)
Journal of Economic Science Association
2019
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Neural Random Utility: Relating Cardinal Neural Observables to Stochastic Choice Behaviour.
Webb, R., Levy, I., Lazzaro, S.C., Rutledge, R.B., Glimcher, P.W.
Journal of Neuroscience, Economics, and Psychology
Issue:12(1)
2019
Pages: 45-72
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The (Neural) Dynamics of Stochastic Choice
Webb, Ryan
Management Science
Issue:65(1)
2019
Pages: 230-255
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Adaptive neural coding: from biological to behavioral decision-making
Louie, K., Glimcher, P.W., Webb, R.
Current Opinion in Behavioral Science
Issue:5
2015
Pages: 91-99
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Using EEG measurements to predict consumer choices
Telpaz, A., Webb, R., Levy, D.
Journal of Marketing Research
Issue:52(4)
2015
Pages: 511-529
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Dynamic divisive normalization predicts time-varying value coding in decision-related circuits
Louie, K., LoFaro. T., Webb, R., Glimcher, P.W.
Journal of Neuroscience
Issue:34(48)
2014
Pages: 16046-16057
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The temporal dynamics of cortical normalization models of decision-making
LoFaro. T., Louie, K., Webb, R., Glimcher, P.W.
Letters in Biomathematics
Issue:1
2014
Pages: 209-220
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Modelling the Value of Strategic Actions in the Superior Colliculus
Thevarajah, D.∗, Webb, R.∗, Ferrall, C., and Dorris, M.C.
Frontiers in Behavioral Neuroscience
Issue:3(57)
2010
Pages: 1-14
Academic / Professional Service
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2021-current
Editorial Board, PNASnexus
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2021-current
Academic Director, TD - Management Data Analytics Lab