Mara Lederman
Bio
Mara
does empirical research in the areas of Industrial Organization and
Organizational Economics. At a broad level, Mara studies how companies compete
and how they organize themselves for competitive advantage. She is best
known for her research on loyalty programs and vertical integration. Much of
her work has been focused on the airline industry and she is recognized as an
expert in this area. Her work has been published in the American Economic
Review, the RAND Journal of Economics and the Review of Economics
and Statistics, among others. On the teaching side, Mara delivers
courses on strategy, data analytics, and business problem-solving in Rotman’s
MBA and Executive Education programs.
Academic Positions
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2015-
Director of Resarch Resources and Centres, Rotman School of Management, University of Toronto
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2019-
Professor of Strategic Management, Rotman School of Management, University of Toronto
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2012-2019
Associate Professor of Strategic Management, Rotman School of Management, University of Toronto
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2003-2012
Assistant Professor of Strategic Management, Rotman School of Management, University of Toronto
Selected Publications - Papers
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with Silke J. Forbes and Trevor Tombe
American Economic Journal: Microeconomics
Issue:7 (2)
2015
Pages: 1-26
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with Silke J. Forbes
Journal of Law, Economics and Organization
Issue:29, no. 2
2013
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Product Recalls, Imperfect Information, and Spillover Effects: Lessons from the Consumer Response to the 2007 Toy Recalls
with Seth Freedman and Melissa S. Kearney
Review of Economics and Statistics
Issue:94 (2)
2012
Pages: 499-516
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with Silke J. Forbes
RAND Journal of Economics
Issue:41 (4)
2010
Pages: 765-790
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Adaptation and Vertical Integration in the Airline Industry
with Silke J. Forbes
American Economic Review
Issue:December
2009
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Software Exclusivity and the Scope of Indirect Network Effects in the U.S. Home Video Game Market
with Kenneth S. Corts
International Journal of Industrial Organization
Issue:March
2009
Pages: 121-36
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Are Frequent Flyer Programs a Cause of the Hub Premium’
Journal of Economics and Management Strategy
Issue:17(1)
2008
Pages: 35-66
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Do Enhancements to Loyalty Programs Affect Demand? The Impact of International Frequent Flyer Partnerships on Domestic Airline Demand
Rand Journal of Economics
Issue:38(4)
2007
Pages: 1134-1158
Research and Teaching Interests
Mara does empirical research in the areas of Industrial Organization and Organizational Economics. At a broad level, Mara studies how companies compete and how they organize themselves for competitive advantage. She is best known for her work on loyalty programs and vertical integration. Much of her work has been focused on the airline industry and she is recognized as an expert in this area. Her current research focuses on the impact of market structure on price discrimination and the role of social media as a mechanism for customer complaints.
On the teaching side, Mara delivers courses related to business strategy, data-driven decision making and business analytics in the Rotman MBA and Executive Education programs. In 2012, Mara co-developed Rotman's Capstone course - a business problem-solving course in which MBA students use data to solve an ongoing business problem providing by a partner organization. In 2014, she developed a new Executive Education workshop on 'Leading a Data-Driven Organization' and, in June 2015, she launched Rotman's 'Data Literacy for Managers' program.
Honors and Awards
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2016
Rotman Excellence in Teaching Award, University of Toronto
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2015
Rotman Excellence in Teaching Award, University of Toronto
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2014
Rotman Excellence in Teaching Award, University of Toronto
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2014
Roger Martin Excellence in Teaching Award, University of Toronto
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2011
Rotman Excellence in Teaching Award, University of Toronto
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2013
Rotman Excellence in Teaching Award, University of Toronto
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2010
Rotman Excellence in Teaching Award, University of Toronto
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2008
Rotman Excellence in Teaching Award, University of Toronto
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2013-2106
Social Science and Humanities Research Council of Canada, Insight Grant, University of Toronto
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2011
Dean's Excellence in Research Award, University of Toronto
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2006
Excellence in Teaching Award, University of Toronto
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2005
Rotman Excellence in Teaching Award, University of Toronto
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2008-2011
Social Science and Humanities Research Council of Canada, Resarch Award, University of Toronto
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2004-2005
Connaught New Staff Matching Grant, University of Toronto
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1999-2003
SSHRC Doctoral Fellowship, MIT
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1999-2000
MIT Graduate Fellowship, MIT
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1998-1999
Ida M. Green Fellowship, MIT
Professional Affiliations/Memberships
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American Economic Association