Scott A. Hawkins
Bio
Scott Hawkins is an Associate Professor of Marketing at Rotman. His research interests focus on consumer behavior and advertising effectiveness, and he is particularly interested in the heuristics consumers employ to cope with complex information. Scott teaches MBA and undergraduate courses in Consumer Behaviour and Branding. His research has been published in Journal of Consumer Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Psychological Bulletin, Journal of Experimental Psychology: Human Perception and Performance, and Journal of Experimental Social Psychology. Prior to Rotman, Scott has taught at the University of Chicago, the University of Iowa, and Carnegie Mellon University.
Academic Positions
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1998-Present
Associate Professor of Marketing, Rotman School of Management, University of Toronto
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1993-1998
Assistant Professor of Marketing, Rotman School of Management, University of Toronto
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1989-1993
Assistant Professor of Marketing, Graduate Business School, University of Chicago
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1988-1989
Instructor in Marketing, Graduate School of Business, University of Chicago
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1987-1988
Instructor in Marketing, Graduate School of Industrial Administration, Carnegie Mellon University
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1987
Instructor in Social Sciences, Carnegie Mellon University
Selected Publications - Papers
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with N. Mazar
Journal of Experimental Social Psychology
Issue:59
2015
Pages: 113-117
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Influences on the illusory truth effect in consumer judgment.
with M. L. Cronley and F. R. Kardes
Advances in Consumer Research
2006
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with K. S. Moorthy
Journal of Business Research
Issue:58
2005
Pages: 354-360
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with S. J. Hoch and J. Meyers-Levy
Journal of Consumer Psychology
Issue:11
2001
Pages: 1-11
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with S. Law and F.I.M. Craik
Journal of Consumer Research
Issue:25 (September)
1998
Pages: 91-107
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Organizational Behaviour and Human Decision Processes
Issue:59
1994
Pages: 1-26
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with G.W. Fischer
Journal of Experimental Psychology: Human Perception and Performance
Issue:19
1993
Pages: 580-597
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with S.J. Hoch
Journal of Consumer Research
Issue:19 (September)
1992
Pages: 212-225
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with R. Hastie
Psychological Bulletin
Issue:107
1990
Pages: 311-327
Selected Publications - Books and Chapters
Research and Teaching Interests
I currently teach courses in Consumer Behaviour and Branding in the MBA and Commerce Programs. My research interests focus on consumer behavior and advertising effectiveness. I am particularly interested in the heuristics consumers employ to cope with complex information. Specific issues include: choice architecture and moral decision making, mechanisms by which consumers form beliefs about products, response mode effects in consumer preference elicitation, the role of memory processes in judgment strategies, and hindsight biases that occur when consumers look back on previous experiences and try to learn from them.