David L. Dunne
Bio
David Dunne is a Senior Lecturer Emeritus of Marketing and Co-Director of Rotman Teaching Effectiveness Centre. David is an award-winning educator, holding the President’s Teaching Award at the University of Toronto and the 3M National Teaching Fellowship. He has taught and directed several executive programs on marketing, innovation and strategy worldwide. David consults in strategy and marketing to leading companies. He is regularly quoted in the media on marketing strategy, advertising and related issues. His research interests include management education, creativity and problem solving and health education in developing countries.
Other Info
Customer understanding, creative thinking and strategy are the foundation of David’s managerial and academic expertise.
From his early years in product innovation and marketing with Unilever, London, he learned the value of questioning assumptions and deeply analyzing customer needs to develop winning brand strategies. He took this knowledge into advertising, where he worked on global brands with Young & Rubicam, and later to Lipton and Lever in Toronto, where he managed global consumer brands such as Cup-a-Soup, Sunlight and Dove.
His Ph.D. thesis at the University of Toronto applied game theory to manufacturer strategies in packaged goods. He has won many teaching awards, including Canada’s most prestigious teaching award, the 3M National Teaching Fellowship and the President’s Teaching Award, the highest award at the University of Toronto. He was co-founder and Director of the Rotman Teaching Effectiveness Centre.
He is an accomplished educator who teaches strategy, innovation and marketing worldwide. At UVic, he teaches Innovation and International Marketing, while at Rotman he teaches Deep Customer Insight (ethnographic research) and is an advisor to Rotman’s Business Design studio, Designworks.
His executive teaching clients include AstraZeneca, Bank of Montreal, Corus Entertainment, GlaxoSmithKline, Mt Sinai Hospital, Rogers Cable, and Telus. His consulting practice focuses on customer insight, innovation and customer experience.
He is currently writing a book about how in-depth user research and creative thinking methods can unlock “wicked” problems in business and society. His research can be read in business and design journals, including Harvard Business Review and Academy of Management Learning & Education. He has held appointments at design schools in the Netherlands, the US and Mexico.
He co-founded Radius, a social innovation lab at Simon Fraser University; he is Board Chair of Academics Without Borders and travels frequently to Nepal, where he is a volunteer professor with a medical school in Kathmandu. He is an avid yoga practitioner and loves to tour by bicycle.
Academic Positions
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2014-Present
Professor, University of Victoria
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2012-2014
Senior Fellow and Adjunct Professor, Simon Fraser University
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1998-Present
Adjunct Professor of Marketing,
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2000-2012
Co-Director, Rotman Teaching Effectiveness Centre, University of Toronto
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1995-1998
Lecturer, Marketing, School of Business, Queen's University
Non-Academic Positions
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1988-Present
President, Customer Focused Marketing Ltd.
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1986-1988
Marketing Manager, Chesebrough Pond's Inc.
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1984-1986
Marketing Manager, Lever Bros Ltd.
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1979-1984
New Products Manager, Brand Manager, Thomas J. Lipton Inc.
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1977-1979
Account Manager, Young & Rubicam Inc. (UK)
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1974-1977
Brand Manager, Lever Bros Ltd. (UK)
Selected Publications - Papers
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Questioning and Bridging Across Claims to Generate New Ideas: The Theory and Practice of Generating Reasoning Through Integrative Moves
David Dunne and Mihnea Moldoveanu
Working Paper
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David Dunne
Working Paper
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Beyond the Valley: A Wicked Problem on the Roof of the World
David Dunne
Rotman Magazine
Issue:Winter
2009
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CA Courneya and David Dunne
Clinical Governance
2009
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Learning to Love Mess
David Dunne
Rotman Magazine
Issue:Winter
2008
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Standing on Guard for Tims
David Dunne
Literary Review of Canada
2008
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Designing Your Way to Innovation
David Dunne
Times of India
Issue:December 11
2007
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Want to Join the Great Innovators?
David Dunne
Globe and Mail
Issue:September 17
2007
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David Dunne
University of Toronto Bulletin
Issue:June
2006
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David Dunne and Roger Martin
Academy of Management Learning & Education
Issue:December
2006
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Improving Health Care Through Deep Learning
David Dunne
Rotman Management
Issue:Winter
2006
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Loaded Assumptions
David Dunne
Literary Review of Canada
2006
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The Power of Negative Thinking
David Dunne
National Post
2006
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A (Tarnished) Penny for Her Thoughts
David Dunne
Literary Review of Canada
2005
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Beyond Products: Designing the Brand Experience
David Dunne
Rotman Management
Issue:Winter
2005
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Toronto Must Act Fast to Save its Reputation
David Dunne
Toronto Star
2003
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OTC Trends and Implications
David Dunne
Pharmafocus 2000, Mississauga, Ont.: Strategic Information Services
2000
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The New Appeal of Private Labels
David Dunne and Chjakravarthi Narasimhan
Harvard Business Review
Issue:May-June
1999
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Rules of the Game: Avoiding Price Wars
David Dunne
Ivey Business Quarterly
Issue:Summer
1998
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An Economic Analysis of Private Label Supply in the Grocery Industry
David Dunne
Ph.D. Dissertation, University of Toronto
1996
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Private Third Party Payers: A Strategic Analysis
David Dunne
Mississauga, Ont.: Strategic Information Services
1994
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Mail Order Pharmacy: A Strategic Analysis
David Dunne
Mississauga, Ont.: Strategic Information Services
1993
Selected Publications - Books and Chapters
Recent Presentations
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It Wasn’t My Fault: a Primer on Integrative Thinking
David Dunne
Rotman School of Management Open House
2009
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David Dunne
Desautels Centre for Integrative Thinking
2008
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Living the Brand
David Dunne
TSI Consulting, Kuala Lumpur
2004
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The Realities of Pharmaceutical Marketing
David Dunne
Whitby Mental Health Centre
2003
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Comparing Case Teaching Methods
David Dunne
Society for Teaching and Learning in Higher Education
2002
Selected Publications - Case
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Flying High at Ryanair
David Dunne
Hitt, Reland, Hoskisson, Sheppard, Rowe, Strategic Management Cases, Nelson
2009
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Crescent School Camps
David Dunne
Rotman School of Management
2004
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The Discussion that Went Wrong
David Dunne
Rotman School of Management
2003
Honors and Awards
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2002, 2003, 2004, 2005
Rotman Teaching Award, Joseph L. Rotman School of Management
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2001
Dean's Award for Excellence in Teaching, Joseph L. Rotman School of Management
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2005
3M Fellowship, Society for Teaching and Learning in Higher Education
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2007
President's Teaching Award, University of Toronto
Academic / Professional Service
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2000-present
Chair, Learning Resources Committee, Rotman School of Management
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2008-present
Member, International Advisory Board, Patan Academy of Health Sciences, Kathmandu, Nepal
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2007-present
Member, President's Teaching Academy, University of Toronto