Pankaj Aggarwal
Bio
Pankaj Aggarwal is a Professor of Marketing in the Department of Management at University of Toronto-Scarborough, with a cross-appointment to the Marketing area at Rotman. He sits on the editorial boards of the Journal of Consumer Research and the Journal of Consumer Psychology, and former Associate Chair of the Department of Management at the University of Toronto-Scarborough. His articles have appeared in the Journal of Consumer Research, Psychological Science , Journal of Marketing Research and Journal of Consumer Psychology among others.. His research uses the metaphor of brands-as-people, and examines consumer behaviour in the context of consumer-brand relationships, including anthropomorphism. He teaches Integrated Marketing Communications, Marketing Strategy and Principles of Marketing for undergrads, and Consumer Behavior seminar for PhD students.
Academic Positions
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2015 onwards
Professor, University of Toronto
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2015-2017
Vice-Chair, Executive Committee, Grad Dept. of Management, University of Toronto
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2009-2011
Associate Chair, Department of Management, UTSC
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2007-2015
Associate Professor, University of Toronto
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2007-2008
Visiting Associate Professor, UCLA
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2001-2007
Assistant Professor, University of Toronto
Non-Academic Positions
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1994-1997
Vice President, J. Walter Thompson Ltd. (Contract Advertising), New Delhi, India
Selected Publications - Papers
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The Face of Political Beliefs: Why Gender Matters for Electability
Ahreum Maeng and Pankaj Aggarwal
Journal of the Association for Consumer Research
Issue:Special issue on Political Ideology and Consumption
2022
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The 3 C's of Anthropomorphism: Connection, Comprehension, and Competition (lead article)
Yang, Linyun, Pankaj Aggarwal, and Ann L. McGill
Consumer Psychology Review
Issue:Vol 3, Issue 1
2019
Pages: 3-19
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Yang, Linyun and Pankaj Aggarwal
Journal of Consumer Research
Issue:45 (April)
2019
Pages: 1369-1384
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Maeng, Ahreum and Pankaj Aggarwal
Journal of Consumer Research
Issue:44 (February)
2018
Pages: 1104-1122
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Aggarwal, Pankaj and Mengze Shi
Journal of the Association for Consumer Research, Issue on Brand Relationships, Emotions, and the Self
Issue:3 (2)
2018
Pages: 188-201
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Puzakova, Marina and Pankaj Aggarwal
Journal of Consumer Research
Issue:45 (December)
2018
Pages: 869-888
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Meng Zhang and Pankaj Aggarwal
Journal of Consumer Psychology, Special Issue on Emotion, Self, and Identity: Implications for and Consequences of Consumer Behavior
Issue:25 (3)
2015
Pages: 512-518
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Aggarwal, Pankaj and Min Zhao
Journal of Marketing Research
Issue:52 (1)
2015
Pages: 120-133
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Ahn, Hee Kyung, Hae Joo Kim, and Pankaj Aggarwal
Psychological Science
Issue:25(1)
2014
Pages: 224-229
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Aggarwal, Pankaj and Ann L. McGill
Journal of Consumer Research
Issue:39 (August)
2012
Pages: 307-323
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Aggarwal, Pankaj and Richard P. Larrick
Journal of Consumer Psychology
Issue:22(1)
2012
Pages: 114-127
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Nina Mazar and Pankaj Aggarwal
Psychological Science
Issue:22(7)
2011
Pages: 843-848 (lead article).
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Aggarwal, Pankaj and Ann L. McGill
Journal of Consumer Research
Issue:34 (December)
2007
Pages: 468-479
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Aggarwal, Pankaj and Meng Zhang
Journal of Consumer Research
Issue:33 (December)
2006
Pages: 413-419
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Aggarwal, Pankaj and Sharmistha Law
Journal of Consumer Research
Issue:32 (December)
2005
Pages: 453-464
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Aggarwal, Pankaj
Journal of Consumer Research
Issue:31 (June)
2004
Pages: 87-101
Selected Publications - Books and Chapters
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Aggarwal, Pankaj, Lauren Block, Thomas Kramer, and Ann L. McGill
Journal of the Association for Consumer Research
Issue:3 (4)
2018
Pages: 451-453
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Gaining Power through Dominant Looking Products
Maeng, Ahreum and Pankaj Aggarwal
in Understanding Indian Consumer (Editors Durairaj Maheswaran and Thoman Puliyal)
Issue:Oxford University Press
2018
Pages: 194-214
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Anthropomorphism, in International Handbook of Consumer Psychology, (Eds) Cathrin V. Jansson-Boyd and Magdalena J. Zawinsza
Aggarwal, Pankaj and Ann L. McGill
Routledge, New York
2017
Pages: 600-618
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Wan, Jing and Pankaj Aggarwal
Routledge
2015
Pages: 119-134
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Dominant Designs: The Role of Product Face-Ratios and Anthropomorphism on Personality Traits and Consumer Preferences
Maeng, Ahreum and Pankaj Aggarwal
Routledge
2015
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Aggarwal, Pankaj and Megha Agarwal
Emerald Group
2015
Pages: 207-232
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Aggarwal, Pankaj
Toronto: University of Toronto Press.
2012
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Mental Accounting in Consumer Brand Relationships, in Michael Breazeale, Marc Fetscherin, Susan Fournier, and T.C. Melewar (Eds.) Consumer-Brand Relationships: Insights For Theory and Practice
Aggarwal, Pankaj and Maggie Wenjing Liu
Routledge: USA
2011
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Aggarwal, Pankaj
New York, NY: Sharpe
2009
Pages: 24-42
Featured Work
https://www.facebook.com/CTVNewsChannel/videos/vb.231176056943733/1523254737735852/?type=2&theater
Research and Teaching Interests
Research Interests: Consumer-Brand Relationships, Anthropomorphism, Transgressions.
Teaching Interests: Principles of Marketing, Advertising, and Marketing Strategy, Seminar in Consumer Psychology (Undergrads), Consumer Behavior (PhD)
Honors and Awards
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2015-2017
Fellow, Institute of Brand and Brand Relationships,
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2014
Ranked as one of the pre-eminent marketing scholars in Consumer Behavior (1st in Canada, 4th in non-US schools, top 25 in the world including the US) in a recent paper, Journal of Marketing Education, doi: 10.1177/0273475313514234
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2013
Keynote Speaker, 3rd International Consumer-Brand Relationship Conference
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2000
Alden G. Clayton Award for Best Dissertation Proposal, Marketing Science Institute
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2000
Fellow, AMA Doctoral Consortium
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2000
Doctoral Fellow, Kilts Center, Graduate School of Business, University of Chicago
Academic / Professional Service